Nirtya

We support our clients in the evolutionary leap of their communications

Skills for innovation

Nirtya is a sanskrit word meaning advancement, progression, jump. An ancient name that represents the evolutionary leap with the use of big data and Sustainability in digital business communication.


The company is built upon the specific areas of expertise of its members: corporate and financial communications, big data processing for consumer market, Sustainability, SDGs compliance. They combine their multi-faceted talents to craft the perfect solutions for clients.

How we work.

Data Driven Approach

What makes us different. Nirtya process in 4 steps.

1

Strategic Analysis

Analyze the data gathered from web listening and communications assessment

2

Influence Evaluation

Measure the influence of individual sources of data sets

3

Communication Services & Sustainability

TURN DATA ANALYSIS INTO A SET OF GUIDELINES FOR DIGITAL CONTENT PRODUCTION AND ITS EVALUATION IN RELATION TO SUSTAINABILITY GOALS USING S17i PROPRIETARY ALGORITHM.

THANKS TO S17i NIRTYA SUPPORTS COMPANIES THROUGH A NEW DATA DRIVEN APPROACH TO SUSTAINABILITY. A PROCESS OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING THAT INTERFACES WITH THE UNITED NATIONS DATABASE ON SDG’S.

4

Platform Management

Achieve efficient content distribution to the audience through data driven media buying

What we do.

How to grow the right audience for brand & business

Nirtya is committed to offering solutions and services that are custom engineered around clients' needs.

1

Strategic Analysis

  • Audience Evaluation
  • Digital Positioning
  • Opinion Maker List
  • Sustainability Assessment
  • Social Media Policy

2

Influence Evaluation

  • Influence Evaluation Index
  • SNA (Social Network Analysis)
  • Reputation Due Diligence
  • Content & Distribution Strategy

3

Communication Services

  • Communication Plan
  • Corporate Storytelling
  • Newsjacking
  • Personal Branding
  • Digital PR
  • Sustainability
  • Crisis Management
3

Sustainability

  • Stakeholder Listening
  • Algorithm S17i
Algoritmo S17i
Discover

The proprietary S17i algorithm allows to classify, measure and reshape the communication contents of Corporate Sustainability actions related to the 17 SDG’s of the United Nations.

The integration of S17i and the listening platform also makes it possible to evaluate the impact that the communication of Sustainability has had on Stakeholders, allowing a more precise orientation of the SDG’s commitment.


4

Platform Management

  • Digital & Programmatic Advertising
  • Native Contents
  • Digital Marketing
  • Identity Media Planning

Team.

Professionals with consolidated and multifaceted experience

Team of doers. If a team makes a difference for clients, it makes a difference for their business too.

Nirtya has 20 professionals focused on different specific services and strategic projects. in addition to the internal team there are senior consultants and operational advisors with diversified skills and experiences.

Odoardo Ambroso

Odoardo Ambroso

Co-Founder

Gabriele Lucentini

Gabriele Lucentini

Co-Founder

Martino Cavalli

Martino Cavalli

Senior Consultant

Francesca Cavecchia

Francesca Cavecchia

Senior Consultant

Antonello Mastino

Antonello Mastino

Senior Consultant

Ha oltre 10 anni di esperienza nella costruzione di reti e nell'analisi. Ha curato l’analisi reputazionale per ambasciate e aziende come Ilva eolare di Bari e progetti di influencer scouting per Philip Morris. È stato docente presso il master in Big Data della Fondazione INUIT-Università di Tor Vergata e digital strategist per la vice-presidente della Camera dei Deputati.

Maria Cristina Pietrocola

Maria Cristina Pietrocola

Consultant

Maria Vittoria Bonaccini

Maria Vittoria Bonaccini

Consultant

Giorgio Gremasi

Giorgio Gremasi

Consultant

MILANO

Business

Piazza Vetra, 17
20123 Milano MI

e-mail: info@nirtya.com
phone: +39 02 21117238

Legal

Corso Magenta, 52
20123 Milano MI

VAT Number 10576970965